Air Jordan Case Study: Nike + Michael Jordan
Spike Lee Has 'Seen It All' in New Nike 50th Anniversary Campaign – Footwear News
Jim Riswold Remembers Shooting First Jordan Commercial With Spike Lee | Complex
Michael Jordan: Inside the rise of his marketability - Sports Illustrated
Spike Lee and Michael Jordan do their deal with Nike | Hip-hop | The Guardian
Meet Jim Riswold, The Man Behind the 'Hare Jordan' Campaign | Complex
Chris Tucker Shares How Michael Jordan's Mother Convinced Him To Attend Nike's Meeting In 1984: “He Didn't Wanna Go To Nike Because They Were Like Third-Rated.” | Fadeaway World | wenatcheeworld.com
Michael Jordan changed the world': the true story behind Nike movie Air | Movies | The Guardian
Nike SWOT Analysis
Michael Jordan, LeBron James top NBA's most iconic ads - Sports Illustrated
Nike case study: Get inspired by the best Nike ads of all time
Michael Jordan game-worn Nikes sell for $1.47 million - The Washington Post
Michael Jordan's Game-Worn 'Air Jordan 1s' Sneakers Sell for $560,000 - The New York Times
Michael Jordan's best commercials, ranked - The Washington Post
The Power of Partnerships: Nike & Michael Jordan | Centuro Global
Did Michael Jordan End Partnership with Nike Over Dylan Mulvaney Promo? | Snopes.com
The Birth of the Mars Blackmon-Michael Jordan Nike Commercials
Jordan-More than just a shoe brand: - Marketing Strategy
Shipwrecked: The Untold Story Behind Michael Jordan's Banned Sneakers | Complex
Why Kevin Durant getting a lifetime Nike contract is a big deal - SportsPro
Nike's Iconic Sports Commercial: Michael Jordan and Mars "Spike Lee" Blackmon ( 1988 - 1991 )
Spike Lee directs Nike 50th anniversary spot
Michael Jordan 'Last Dance' ESPN: Nike Sneakers Fetch Record - Bloomberg
Michael Jordan's best commercials, ranked - The Washington Post
Air' Could Have Been a Movie About Michael Jordan. Instead, It's About a Shoe. - WSJ
