Nike chief executive says brand is 'of China and for China' | Financial Times
How Nike Can Rebuild Consumer Trust Following Resell Scandal | Complex
The Nike Swoosh Story: How the Nike Brand and Logo Became Famous
Nike credits 'innovation, brand strength and scale' for DTC success
Brand Profile: Nike, Inc. | Digital Brand Blueprint
Nike - Sustainable Brands
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Case Study of Nike: Building a Global Brand Image - MBA Knowledge Base
Nike Is a Luxury Brand Now
How Nike Won the Cultural Marathon - The New York Times
The Vibe of the Times": How Nike Became the Biggest Fashion Brand in the World | GQ
NIKE: Does Strong Brand Value Equal Strong Future Returns? | Seeking Alpha
ABOUT US | NIKE COMPANY
Nike runs past manufacturing setbacks; sales jump | Reuters
Nike. Just Do It. Nike.com
How Brand Equity Has Kept Nike On Top | by Elizabeth Goudreau | Medium
The marketing strategy that made Nike the most valuable sports brand
How storytelling is at the heart of the Nike brand
How ethical is Nike? | Ethical Consumer
Nike's Brand Positioning: Just Do It, But Differently
How Nike Re-defined the Power of Brand Image | ConceptDrop
NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium
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